Tourism driver for county points residents to treasures in their own backyard
For the City Times
In honor of National Travel & Tourism Week, scheduled for May 2-10, 2015, the Stevens Point Area Convention & Visitors Bureau (SPACVB) will be hosting a Tourism Takeover at the Stevens Point Brewery on Saturday, May 2.
The event encourages local residents to explore the tourism assets within Portage County, and to be a tourist in their own town. The inaugural Tourism Takeover will be held at the Stevens Point Brewery, an iconic popular tourism location in the Stevens Point Area. The event will offer free brewery tours to the first 125 reservations.
To reserve your spot call (715) 344-9310 or 1-800-369-4911. Tours are reserved on a first come, first served basis. Due to the working nature of the brewery all tour guests must wear closed toed shoes.
“This event allows us to engage with the local residents who don’t realize that tourism is an important part of the economy throughout Portage County,” said Sara Brish, executive director of the Stevens Point Area Convention and Visitors Bureau. “We hope to engage with locals during the first Tourism Takeover during National Travel & Tourism Week to showcase some of the tourism resources we have that they might not be aware of.”
The Stevens Point Brewery is one of the oldest continuously operating breweries in the United States, operating since 1857. Last year, they had over 11,000 tour visitors. The Stevens Point Brewery has invested more than $6 million in six years in major expansions to improve production efficiency, purchase new equipment and a gift shop face-lift.
Production of beer and cider has seen extensive growth. In 2008, the brewery produced 60,000 barrels per year. Production grew to 150,000 barrels per year in 2014.
While the Stevens Point Brewery is the oldest brewery in the region, it doesn’t stand alone as a tourism icon. It’s also part of the Central Wisconsin Craft Collective, which links together craft brewers, winemakers and distillers in Portage County including Central Waters Brewing Company in Amherst; Plover’s O’so Brewing Company and Great Northern Distilling; and Kozy Yak Brewery & Fresar Winery in Rosholt.
The Stevens Point Area Convention & Visitors Bureau is the official destination marketing organization for the communities inside Portage County, working collaboratively with a diverse mix of organizations to bring people to the area and to create a positive impact in the communities countywide.
The SPACVB focuses on key strengths that drive tourism throughout Portage County in four key markets, including Leisure Travel, Sports, Meeting & Conventions and Groups.
For more information about the Stevens Point Area, visit www.stevenspointarea.com.