By Jacob Mathias
Clark Collins thinks buying a car should make sense.
AutoSense, a new used-car dealership in Plover, Wis., opened its doors Monday, preparing to change the way people think about buying cars.
“We wanted to create something that was a little bit different from what most people are kind of used to,” said Collins, owner of AutoSense. “Everyone’s got kind of a negative stigma attached to buying cars and what we really wanted to do was design a business to get around all that stuff.”
Collins is a veteran of car sales, having been in the industry for more than 20 years.
“Why do I have to go to a dealership and negotiate for a car,” he said. “I don’t go to the store and negotiate. I just want to buy something and feel good about buying it. That’s what I want to deliver.”
Collins will accept all makes and models at his dealership and said his pre-owned vehicles already have bottom-line pricing.
“I’m not going on big margins here. I’m planning on going on volume,” said Collins.
AutoSense salespeople do not earn a commission but rather receive bonuses based on positive customer feedback.
“They go up and pull up this car and the only thing you’re thinking about in the back of your mind is ‘well this must be the car that they’re going to make the most amount of money on,'” said Collins. “That doesn’t matter here.”
The dealership has five employees including a vehicle detailer and certified mechanic. All vehicles for sale have clean titles, are accident free and thoroughly inspected.
Collins began his career as a dealership mechanic but moved to sales quickly after having to fill in for a salesman who quit his job.
“The owner came back and said, ‘Hey, you seem like a young sharp guy. You want to come up and help me sell cars for a couple days until I get some poeple hired,'” he said. “I loved it. There was no getting me back there turning wrenches. I didn’t want to get dirty.”
Collins has loved cars his whole life. His favorite car is a 1968 Chevrolet Camaro.
“I had it…I started restoring it. This man came in and kept offering me more and more and more money,” he said. “Finally I let it go and I’ve never been able to replace it.”
AutoSense is located at 1745 Park Ave. in Plover, the former location of AutoWerks.
A grand opening is being planned for mid-July.