For the City Times
STEVENS POINT — It’s that time of year again—for lilies, chocolate bunnies, marshmallow chicks, and, of course, egg hunts. Every spring, parents bring their children to places like Pfiffner Park and Granite Peak where kids rush around filling their baskets with delightfully colored eggs and other treats.
But there are some eggs no parent or child in Stevens Point or Wausau wants to find at Easter or any other time of the year—nits, precursors to head lice. When you find these eggs, you want to get rid of them as quickly as possible.
Lice Clinics of America – Central WI held its annual Egg Hunt on April 7, when we provided free head screenings and lice treatments for anyone with an active case of head lice and provided 15 FREE lice treatments and an additional 7 screenings!
The Stevens Point Egg Hunt began in 2017 to call attention to the fact that some 12 million people contract head lice each year in the United States alone, to debunk the myth that head lice are related to poor hygiene, and to show that safe, effective treatment options are available.
“Every year, people line up at our clinics to get checked and treated for head lice, for free,” said Laurie Moyer, owner of Lice Clinics of America – Central WI. “We hold this event as a service to our community to reduce the stigma associated with head lice and to show that there is a revolutionary treatment available that make lice treatment faster, easier, and safer.”
The Stevens Point clinic is the area’s exclusive provider of treatment using the AirAllé, an FDA-cleared Class I medical device, clinically proven to kill live lice and more than 99 percent of eggs using warm air to dehydrate lice and nits. No pesticides are used, and the entire treatment process takes about an hour.
Head lice have become tougher to treat in recent decades as they have become immune to pyrethroids, the pesticide used in the most popular over-the-counter lice products. The most recent study found that 98 percent of lice in most U.S. states are resistant to pyrethroids. Pyrethroids have also been linked to behavioral and developmental problems in children, including poor attention and early puberty in boys.
“We want everyone to know that there is no need to use dangerous pesticides on your children,” Laurie Moyer said. “Science and medicine have made safer alternatives available to families.”
The Stevens Point clinic also offers a line of home treatment products that prevent and kill head lice without toxic chemicals or The home treatment products are used over a 10-day period to eradicate lice.
Developed by scientists at the University of Utah, the AirAllé has treated nationally more than 350,000 cases of head lice with a success rate of better than 99 percent. With more than 300 clinics in more than 30 countries, Lice Clinics of America is the largest network of professional lice treatment centers in the world.